3 Crucial Marketing Building Blocks

By: Jim Atkinson

Most businesses advertise to bring in new customers. What they often fail to do is pay attention to their own store, current customer service or customer follow-up. They then lose the potential returning customer to a competitor and end up in a vicious circle of always having to get new customers. This is not a fun way to run a business.

One of the most overlooked areas of marketing for a business is working within your existing business. Think about it… you're in business to generate customers and return customers, thus increasing profits. Don't keep advertising to bring in new customers, work on your systems to generate repeat customers. It is much more effective, efficient and profitable.

What can you do to create a lasting impression on a customer, so they will refer others to your business and be back themselves?

First, start with the physical aspects of your store… Is your store clean, organized, and inviting? It should be… Wal-Mart, Best Buy, and Target spend millions designing the layout of their stores. Everything is in a place for a reason. How about your store? Are the items in a specific area for a specific reason?? Or is that where they just kind of ended up? Are smaller items up front and the larger shelves/furniture in the back? This gives a more open and inviting feeling to the store. Customers will be drawn in and feel comfortable going deep within your store. Do you have music playing to match your customer? Grocery stores, Department stores and others learned the benefits of shopping music long ago. Just because you have a smaller store does not mean that you should not use the same tactics as the big boys. There are entire books written about this subject, but the important point is that everything in your store is there for a reason.

Second, what about customer service? Do you have systems/training in place to ensure that your customer will feel welcome and appreciated? It is always a challenge to find good help, but it is more important to have a system in place to train the help to be good. Do you have specific training program for those that you hire? Simple checklists for the cashier go a long way towards building lasting relationships. Does the cashier smile? Ask for an email address? Look the customer in the eye and thank them for their business? By showing the customer you care, it will create a positive, lasting impression that will create customer loyalty and increased sales.

Third, how is your customer follow-up? Do you have a system to capture email or physical addresses? If so, you can email customers about upcoming sales, special events or holiday reminders. Do you have a specific direct mail program to your existing customers, or your natural customer (those within 10 minutes of your shop)? The idea is to stay in front of your clients so that when they are ready to buy, they think about you and your store. Having the processes in place ensures that your will capture more business and repeat business.

Marketing within your four walls means having systems in place to address the needs of your clients and build customer loyalty. The 3 crucial areas that you need to address are your physical store look and feel; customer service and customer follow up. If any one of these three areas are lacking, chances are that you are letting your competition get more of your business than they deserve. Create an inviting shopping environment, a pleasant staff and a follow up system to keep your customers informed. This will ensure that your business will continue to grow and prosper.

"How To Make Money Online From Google Adsense

By: Kimmy Doe

Earning a great deal of money by deal of money become popular in the last few years. Online webmasters make big money from their own web sites through Google Adsense. If you never know about Adsense, then please take a look at Google AdSense to learn more about it. Generally speaking, Google AdSense is a program that matches ads to your site’s content and you earn money when someone click on them. Google AdSense crawls the content of your web pages and delivers ads that are relevant to your web site content automatically (text or image ads that you choose). There are 4 types of AdSense ads including Adsense for Content, AdSense for Search, AdSense for Video units, AdSense for Mobile Content.

I have been using Google AdSense for a few months and it is really amazing that I made good online AdSense money in one month from Adsense publisher’s program. I am so happy when I saw this big amount of money on my account this month. I could not believe my eyes that I saw this big number. All of my hard word on my websites is paid off. I am going to share my secret of how I did on my websites and blog. In fact, I think there is no secret of making online money, except time and hard work, especially smart work.

This is what I think and how I make good money from AdSense. Other people may think differently about how they make money, but that’s what I did. If someone charge you a fee to know the secrets of making money online, they will show you what they learn and their own experience. They are the same as us, the only difference from them and us is they spend time and hard work reading blog, forums, and other SEO tips of making money online. So, they know how to get traffic and traffic becomes money.

Therefore, I am going to show you some free money making tips and I hope you can do and make the same or even more than what I am. Google makes many webmasters getting rich by placing Adsense ads on their websites and earn from clicks on these ads. However, the valid clicks are from visitors, not from webmasters. So, you can't click on your own ads. You will be banned from Google if you click on your own ads. Google has a tool to check on the clicks to make sure that they are valid clicks.

Earning online money from Google Adsense is not too hard. Many webmasters think that they cannot do it. The answer is yes, if others can make online money, you can do the same, all people can. You may make a few bucks on the first month but will get huge amount of money later one.

Are you ready to make money online? Do not wait any longer. Take action now. Visit these online money making websites to learn more about how to make money on the Internet.

Visit 100% free tips of http://www.howtomakeonlinemoney.net, to learn more of how to become millionaire on Internet business, http://www.howtomakeonlinemoney.net, working from home is easy if you read these great tricks to http://www.howtomakeonlinemoney.net, make online money successfully.

7 Steps Of Mega Adsense Earners

By: Andrew Daum

The Google AdSense program is like finding money in the street.

Kids in High School are making thousands of dollars a month with Adsense... Housewives, Retiree's, Mom and Pop's who've never made a dime on the Internet have created full time incomes by simply placing AdSense Ads on their web site or blog.

Then you have the "Super AdSense" earners. We have all heard of them... the Elite few who are on track to make half a million dollars a year or more promoting AdSense sites.

Do not be mistaken though... these people are not building like your Mom and Pop's do. They have systems in place that create sites for them... people who build sites for them... they have outsourced and automated many of the tedious tasks such as posting to blogs and searching for keywords.

While most people cannot emulate everything these Super AdSense earners do... many of them you can.

Here are 7 Required Steps you can implement today to copy their success.

1) Starting today... treat your AdSense business like it is a REAL business and track what you do.

Begin tracking what you are doing that works... as well as what you are doing that does not work. This will keep you from making the same mistakes over and over, and you can repeat the steps that have worked in the past. As simple as this step seems... most people do not know the reason(s) to their success or failure.

2) Utilize the latest tools and software available.

The Super AdSense earners are not any smarter than your average person. I know many people think they are... but for the most part, they are regular non techie people.

They are smarter in one respect though... they use the latest tools available to them to automate most of the tasks involved with researching and creating sites. They use the latest keyword, site creation and search engine optimization tools available. The tools they use are their secret weapons.

3) Quit chasing the Mega Dollar keywords.

You cannot compete with the search engine experts who create sites for the $80 payout keywords. You may get lucky every now and then... but in the long run, you are better off building sites for the low to mid range payout keywords. The competition is less, and your chance of success is much higher over the long term.

4) Choose broad niches and break it down.

Choose a broad subject as your main theme (lets use computers for an example). From there... break it down into as many sub niches as possible.

Using Computers as the example... you could build sub niches/sites like laptop computers, computer hard drives, computer keyboards, etc, etc. You could literally build hundreds of sites around one major theme and stay totally focused. Once you have exhausted every possible sub niche of that major theme... choose another main theme and repeat the process.

5) KISS

Keep your sites easy to navigate and forget the fancy graphics that distract your visitors attention. Unless you are just building AdSense sites for the fun of it and to impress your friends... the purpose of having the site is to have people click on one of the ads, right? Then keep the site layout simple... dump the scrolling banners, dancing chickens and colored scroll bars... they are distractions.

6) What is the purpose of your web site?

Your web site cannot be everything to everybody. If you have a full fledged ecommerce site, with products for sale... links to other products, it is not a good site for AdSense. If the primary focus of the site is to sell products... let it do that.

Do not distract or confuse your visitor with to many options or choices. The best AdSense sites are AdSense only content sites that sell nothing. They are sites that "Tell"... not "Sell."

7) Be consistent.

This is not one of those deals where you build one site and you are done. Refer back to Step #4. You must continuously build in order to be successful.

Think of it as planting a crop that you will harvest in a month or two, and the sites you build are seeds. Once the seeds have grown and matured... you will reap the harvest. The more seeds you plant... the larger the harvest.

To sum it up... utilize the tools available to automate as much of the process of building sites - doing research and building keyword lists as you can. This alone will help keep you organized and on track. Be consistent in building... treat it like the business it is and you will reap the rewards of your harvest.